Lord is an ISO 9001 and ISO 14001 company based in Egypt’s second city, the port of Alexandria. Their 2,200 employees make several billion razor blades a year (and lots of the razors to put them in) using 8 of their own brand names and also the brand names of many supermarkets and other businesses around the world that they manufacture for. They export to 75 countries.
LORD Blades are Cost Effective. But You Can Easily Be Disappointed.
From a traditional shaving point of view they seem to have a very good cost/performance balance in that they make very good blades (but not the very best) at very attractive prices (though not the cheapest).
Their 8 brands are:Lord’s Own Brand Which Includes:
- Super Chrome
- Super Stainless.
Lord’s Other Brands which include:
- Big Ben. Super Stainless.
- Shark. Super Stainless.
- Crown. Super Stainless.
- Asco. Super Stainless.
- Racer. Super Stainless.
- Silver Star. Super Stainless.
- Rainbow. Super Stainless.
Many of these blades are available at very similar price points, yet some are MUCH better than others.
Just as with Petersburg Products International I refuse to believe that these are 10 different razor blades. In fact it is more likely that there are three different razor blades (the three different Lord models) and that everything else is just packaging.
Currently the Shark brand is finding favour with the traditional shaving community (I am using one at the moment). Presumably this is because they have the nicest packaging of the 8 brands!